not transactions. Because we know when we make o 2011 Chevrolet Corvette Z06 ur customers happy, they come back again and again. Our business also has a lot to do with growing and developing our employees--knowing that when we give them our best, we get the best in return. It has to do goverment technology with training and supporting our franchisees in any way we can so that they can take care of the customer. In the end, our business has more to do with long-term relationships than anything else. What we call "relationship marketing." Because, you see, at Merlin we focus on people, not just dollars. And, not surprising to us, that's what insures our success in the future. It's a different approach, and it's that difference that gives us a bit of an edge.
Since 1975, Merlin has been in the business of servicing cars. In 1990, we began to service the customer.
While Merlin is a mature chain of shops specializing in undercar repair and systems replacement, we're also a very young company. When our current management acquired the assets from the faltering predecessor company in 1990, our high-energy, hands-on team brought with them their most valuable asset . . . a philosophy that works.
You see, we knew we had to be different to compete. And while the larger chains focused on the immediate transaction, we set our sights on the long term and developed relationships with our customers.
A transformation followed.
Since 1990, we've proven our philosophy goes well beyond just theory. In only three and one half years--a full 18 months ahead of schedule--we paid off our company's acquisition loan. By 1995, we had increased average store volume by 42% and had grown the company to rank as the sixth largest franchise under car service chain in the country.
At Merlin, we believe that to be successful you need to branch out. But we also understand the importance of growing deep roots. Which is why we involve ourselves in three business activities--each one adding to the success of the other.
To begin with, in order to know the auto service business inside and out, from repairing the various auto systems to discussing service options with customers, we had to be in the business ourselves. Owning and running our own retail shops seemed the obvious thing to do.
Secondly, we franchise and license Merlin 200,000 Mile Shops to high-energy individuals who are committed to getting, growing and keeping customers. Our mission in this activity is to show our franchisees the way to independence and prosperity in a service business.
Thirdly, we're in the business of commercial real estate development. We research geographic locations and demographic targets for new stores. We seek out areas underserved by competitors, select the best sites in the industry, negotiate with property owners, and enter into long-term leases with build-to-suit landlords. We then sub-lease to our franchisees, saving them the time and sparing them the needed expertise it would take to accomplish this on their own.
Although our business activities are threefold, we focus singularly on the long term.
On the retail side, whether through our company-owned shops or franchised shops, we invest our energies in developing long term relationships with customers. Year after year, repeat business and referrals attest to the effectiveness of this chainwide philosophy.
And, as a franchisor, our efforts go well beyond opening new units. We also concentrate on maki Infiniti m hybird ng sure our shops are successful. A six week training course (one of the longest and most intensive in the industry), new state-of-the-art facilities, full-service franchise support, and well-researched locations assure that our franchisees have every opportunity to be prosperous in the long run.
SERVICES
Merlin is helping you go farther by providing all the services you need to help you enjoy the full life of your vehicle. Our service menu includes all of the following; plus, in most cases, we have all the parts on-hand to serve your immediate needs.
-Brake Service and Repair
-Oil Change and Lube
-Maintenance Tune-Up
-Muffler and Exhaust
-Tire Replacement, Rotation and Balancing
-Shocks, Struts, and Springs
-Wheel Alignment
-Air Conditioning Services and Recharge
-Coolant Service
-Fuel Injection Cleaning
-Wiper Blade and Light Bulb Replacement
-Belt and Hose Replacement
-Timing Belt Replacement
-Steering System Repair
-Batteries, Starters, Alternator Replacements
-Engine Gasket Replacement
-OBD and Diagnostics Scan
-Transmission Fluid and Filter Change
-CV Joints, Boots, Axles, U-Joints
-Radiator, Water Pump, Thermostat Replacement
-Power Steering Fluid Replacement
-Fuel Pump and Filter Replacement
-Engine and Transmission Mount Replacement
-Trailer Hitches
Our Maintenance Basics guide answers a few common automotive service and maintenance questions you may have about your vehicle. It may help you keep your vehicle on the road and more money in your pocket.
PRODUCTS
Exhaust:
-Goerlichs
-Ar vin/Supreme
-Flowmaster, Magnaflow
Brakes:
-Raybestos
-Bendix
-Wagner 3;
Ride Control:
-Monroe
-Gabriel
-Moog
TEST bmw M5 specification IMONIALS
"We 1086274749 generally visit this shop for small repairs and general car servicing. The workers are friendly, hardworking and the work is almost always completed on time. We also use them for small services such as oil change and never had a problem."
"Excellent shop, professional, extremely honest, only shop I go to outside of dealer warranty service. Been coming for 10+ years."
"I usually visit this auto shop for small repairs, and general car servicing. The workers are nice, friendly, hardworking and the work is almost always completed on time. I also use them for small services such as oil change and never had a problem. I also am pleased with their service, and never rip me off!"
LOCATIONS
540 N. Main Street
Alpharetta, GA 30004
770-442-1500
280 North Glynn
Fayetteville, GA 30214
678-817-0068
3625 Austell Road SW
Marietta, GA 30060
770-431-0563
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